Brian Dean

Founder of Backlinko, an award-winning blog that reaches over 5 million readers every year. Backlinko is a treasure trove of SEO.
Brian Dean
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Brian Dean: A Leading Authority in SEO

Brian Dean, the founder of Backlinko, is widely regarded as one of the foremost experts in the field of Search Engine Optimization (SEO). With a focus on practical, actionable strategies, Brian has made a significant impact on how digital marketers and businesses approach SEO. His work emphasizes quality over quantity, user experience, and data-driven techniques, which have helped countless websites achieve higher search engine rankings.

Early Career and Background

Brian Dean began his journey in the SEO industry after realizing the potential of online marketing. Before establishing himself as an SEO expert, he had a diverse career background, including work as a dietician. His interest in digital marketing grew as he sought ways to drive traffic to his own websites. Over time, he mastered the intricacies of SEO and decided to share his knowledge with others, leading to the creation of Backlinko in 2013.

Founding Backlinko

Backlinko was founded with the goal of providing advanced SEO training and strategies to marketers and business owners. Brian’s approach was different from the prevailing SEO advice at the time, which often focused on producing large volumes of content and acquiring as many backlinks as possible. Instead, Brian advocated for a more strategic approach, emphasizing the importance of high-quality content and white-hat link-building techniques.

Key Contributions to SEO

  1. Skyscraper Technique: One of Brian’s most famous contributions to SEO is the Skyscraper Technique. This strategy involves finding high-performing content in a particular niche, creating something even better, and then reaching out to the right people to earn backlinks. This method has proven to be highly effective for many marketers, helping them to rank higher and gain more organic traffic.
  2. Comprehensive Guides: Brian Dean is known for his in-depth SEO guides, which cover a wide range of topics such as on-page SEO, link building, keyword research, and technical SEO. These guides are praised for their clarity, depth, and actionable advice, making complex SEO concepts accessible to a broader audience.
  3. Case Studies and Research: Through Backlinko, Brian has published numerous case studies and research reports that provide valuable insights into SEO trends and best practices. His work often includes data from experiments and real-world examples, helping to validate his strategies and recommendations.
  4. YouTube Channel: In addition to his blog, Brian Dean runs a popular YouTube channel where he shares SEO tips, tutorials, and updates on the latest industry trends. His videos are well-produced and concise, offering another platform for him to reach and educate his audience.

Impact on the SEO Community

Brian Dean’s influence extends beyond his blog and YouTube channel. He has been a keynote speaker at numerous industry conferences, sharing his expertise with a global audience. His contributions have earned him recognition and respect from peers and aspiring digital marketers alike. Moreover, Backlinko has become a trusted resource for anyone looking to improve their SEO skills, with millions of visitors each year.

Philosophy and Approach

Brian Dean’s SEO philosophy revolves around providing value to users and adhering to search engine guidelines. He emphasizes the importance of understanding user intent and creating content that satisfies that intent. This user-centric approach not only helps in achieving better rankings but also ensures a positive user experience, which is crucial for long-term success.

Future Outlook

As the digital marketing landscape continues to evolve, Brian Dean remains at the forefront of SEO innovation. He continually updates his strategies to reflect changes in search engine algorithms and user behavior. His commitment to staying current ensures that Backlinko remains a relevant and valuable resource for marketers.


Brian Dean’s contributions to the field of SEO have had a lasting impact on how businesses approach digital marketing. His emphasis on high-quality content, strategic link building, and user-centric approaches have set new standards in the industry. As a thought leader and educator, Brian continues to inspire and empower marketers to achieve better results through effective SEO practices. Whether through his blog, YouTube channel, or speaking engagements, Brian Dean’s influence in the SEO community is undeniable and continues to grow.