How to Find What Keywords Competitors Are Using

Discover how to find what keywords competitors are using to boost your SEO strategy and outsmart the competition effortlessly!
How to Find What Keywords Competitors Are Using
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Are you looking to up your SEO game and outsmart your competitors? One of the best ways to get ahead is by understanding the keywords your competitors are targeting. Knowing these keywords can give you a strategic edge, helping you to refine your content and drive more traffic to your site. But how do you find out what keywords your competitors are using? Don’t worry; we’ve got you covered! 🎯

Why Knowing Competitor Keywords Matters

First things first, why should you care about your competitors’ keywords? Here are a few reasons:

  • Gain Insight: Understand what’s working for them and why.
  • Improve Your SEO: Use their keywords to optimize your own content.
  • Stay Competitive: Keep up with or surpass their SEO efforts.

Let’s dive into the steps to uncover these valuable keywords!

1. Start with Basic Google Searches

One of the simplest ways to find out what keywords your competitors are using is by performing a Google search.

  1. Identify Your Competitors: Make a list of your main competitors.
  2. Google Search: Type in keywords related to your industry and see which competitors pop up.
  3. Analyze Results: Look at the titles and meta descriptions of the top results. They often contain the targeted keywords.

This method gives you a quick overview of the most obvious keywords.

2. Use SEO Tools

Several SEO tools can help you dig deeper into your competitors’ keyword strategies. Here are a few of the best ones:

  • SEMrush: Enter a competitor’s domain to see the keywords they’re ranking for.
  • Ahrefs: Offers detailed competitor analysis, showing organic keywords, traffic, and backlinks.
  • Moz: Provides keyword research tools and competitor analysis.

These tools usually require a subscription, but the insights they offer can be invaluable.

3. Analyze Competitors’ Websites

Your competitors’ websites are gold mines of information. Here’s how to extract keyword data from them:

  • Look at the Homepage: The homepage often contains primary keywords.
  • Check the Blog: Blog posts are optimized for long-tail keywords. Analyze titles, headings, and content.
  • Inspect Meta Tags: Use the “View Page Source” option in your browser to find meta tags like title and description.

By examining these elements, you can gather a substantial list of potential keywords.

4. Use Google Keyword Planner

Google Keyword Planner is a free tool that can help you find keywords related to your competitors. Here’s how:

  1. Access the Tool: Go to Google Ads and find Keyword Planner.
  2. Enter a Competitor’s URL: Use the “Discover new keywords” option and enter a competitor’s website.
  3. Analyze Results: The tool will show you keywords related to that site.

This method is effective for finding both broad and niche keywords.

5. Check Out Social Media

Social media platforms are excellent for uncovering trending keywords and topics. Here’s what to do:

  • Follow Competitors: See what they’re posting and what hashtags they’re using.
  • Monitor Engagement: Look at which posts get the most likes, shares, and comments.
  • Use Hashtag Tools: Tools like Hashtagify can help you discover related keywords.

Social media gives you a pulse on real-time keyword trends.

6. Spy on Competitor Ads

Competitor ads can also reveal targeted keywords. Here’s how to peek behind the curtain:

  • Google Ads: Use the Google Ads Transparency Report to see competitors’ ads and keywords.
  • Facebook Ad Library: Access the Facebook Ad Library to view active ads and their content.

Ads often target high-value keywords, providing useful insights.

7. Utilize Forums and Q&A Sites

Forums and Q&A sites like Quora or Reddit can also be a treasure trove of keyword information. Here’s what to do:

  • Search Topics: Look for topics related to your industry.
  • Analyze Questions: Pay attention to common questions and the language used.
  • Identify Keywords: Extract keywords and phrases that frequently appear.

These platforms highlight real user concerns and language, perfect for keyword insights.


Finding out what keywords your competitors are using can be a game-changer for your SEO strategy. By using Google searches, SEO tools, website analysis, Google Keyword Planner, social media, ad spying, and forums, you can uncover a wealth of keyword data. Implement these strategies to refine your own content, improve your search rankings, and stay ahead in the competitive digital landscape.

Now that you know how to find what keywords competitors are using, it’s time to put these tips into action and watch your website soar! 🚀